How to Become a LinkedIn Influencer

How to Become a LinkedIn Influencer

When you think of LinkedIn influencers, you probably think of individuals like Melinda Gates or Daymond John who have millions of followers.  But there are also many B2B brands that are considered industry leaders on LinkedIn.  Individuals tend to become influencers...
LinkedIn Demographics: Basics, What to Track and More

LinkedIn Demographics: Basics, What to Track and More

As a B2B salesperson, business owner, or marketer, you already know the importance of tailoring your marketing efforts to speak to your target audience.  But it’s no longer enough to know the basics about your target demographic. In the online marketing space, buyers...