B2B Video Marketing Tips to Boost Sales in 2022

B2B Video Marketing Tips to Boost Sales in 2022

If you’re in the business of selling to other businesses, you need to be in the business of creating buzzy video content. That’s not just a tongue-twister, it’s a proven fact, and we’re here to tell you why. In 2021, research by Wyzowl found that video remained a top...
Wrapping Up 2021 with a Year In Review

Wrapping Up 2021 with a Year In Review

Has this year flown by for anyone else? 2021 is almost over, and as the end of the year wraps up, it’s time to wax nostalgic about the many lessons and tribulations we’ve experienced. Aside from the global pandemic, this year provided much education for the Zopto...
Networking Online as COVID-19 Resurges Again

Networking Online as COVID-19 Resurges Again

We were so close to precedented times. So close!  As COVID-19 resurges, along with the Delta variant becoming a big problem, it looks like everyone is back to the drawing board for their Fall plans.  Many sales and marketing events, like AdWorld, have gone completely...
2021 Stats Are In: How Powerful is LinkedIn?

2021 Stats Are In: How Powerful is LinkedIn?

LinkedIn might not be the biggest social media platform or have the most users, or even be the oldest. But that doesn’t mean it’s not powerful. LinkedIn has long been hailed as the best place to connect with like-minded professionals. And it’s definitely the best...
Working with Influencers to Grow your Brand on LinkedIn

Working with Influencers to Grow your Brand on LinkedIn

When you picture social media influencers, you probably imagine the Kardashians promoting their latest makeup line or Youtubers plugging the latest trends. But this is the B2C influencer sphere.  The B2B influencer market is a whole different story.  In fact, B2B...
B2B Marketing During CoVID-19 And How To Thrive

B2B Marketing During CoVID-19 And How To Thrive

When Covid-19 first became a worldwide crisis, businesses became reactionary. The focus was on keeping staff and current customers safe, so marketing and sales took a much-needed backseat. But it’s now clear that there won’t be a return to the old normal, and if B2B...