How You Can Remain Steadfast During Hard Times

How You Can Remain Steadfast During Hard Times

As we speak with customers, there is no doubt that some industries have been hit very hard throughout the COVID-19 crisis. What we’re seeing amongst most of our customers, however, is an eagerness to continue with their marketing and lead generation efforts, but...
Campaign Ideas to Adjust Your Brand In 2021

Campaign Ideas to Adjust Your Brand In 2021

COVID-19 has certainly proven to be a challenging time for small and large businesses alike. Many are navigating uncharted territory and having to quickly adjust how they do business.  Here are five ways you can leverage Zopto to adapt your outreach strategy.  1....
Now Is the Time To Invest in your Marketing!

Now Is the Time To Invest in your Marketing!

Whenever there is deep uncertainty in the market, small businesses tend to go into fight or flight. Budget  that would otherwise go to initiatives like Marketing (an “extremity”), tend to be redirected to the core and stored as reserve.  It’s not a bad idea...