LinkedIn LION: Good or Bad for Lead Gen?

LinkedIn LION: Good or Bad for Lead Gen?

If you’ve been scrolling through LinkedIn looking for ideal customers for your lead gen campaigns, you’ve probably come across a few profiles with LION written in the headline.  No, these aren’t a group of like-minded people who really love big cats – they’re...
How to Build and Manage Your Sales Pipeline

How to Build and Manage Your Sales Pipeline

Rewind a year and your sales revenue looked nice and healthy.  Then bang; COVID-19 arrived; lockdown was enforced and suddenly sales slowed right down.  That’s ok if you have solid sales pipelines you can tap into with prospective buyers and an action plan. But if,...
Kickstart 2021 With Our Checklist for Busy Entrepreneurs

Kickstart 2021 With Our Checklist for Busy Entrepreneurs

Yes, it’s already February. But it’s not too late to start the new year fresh! Getting a grip on your corporate housekeeping is a good way to get in touch with your business, your goals, check in on your marketing efforts and align strategies for the coming year. Our...
The Essential Guide to Lead Nurturing

The Essential Guide to Lead Nurturing

Lead nurturing is one of the most important practices that any marketing team should consider. Nurturing your leads can result in sales opportunities and end with your lead becoming a prospective customer, which is the goal of all marketing teams.  But how do you go...
3 Tips to Not Sound Like an Annoying Sales Person

3 Tips to Not Sound Like an Annoying Sales Person

As long as you’re connecting with the right people, LinkedIn can be an excellent source when you’re trying to sell products or services. Unfortunately, many sales-focused messages come across as too salesy. Just like writing good pitch emails, it’s incredibly...
Social Selling Should be Part of Your Marketing

Social Selling Should be Part of Your Marketing

Most people tend to think that social selling is the same as social media marketing or social media advertising, but that isn’t the case. Social selling allows salespeople to use their connections on different platforms to ditch cold calling and laser-focus on...