Social Selling Should be Part of Your Marketing

Social Selling Should be Part of Your Marketing

Most people tend to think that social selling is the same as social media marketing or social media advertising, but that isn’t the case. Social selling allows salespeople to use their connections on different platforms to ditch cold calling and laser-focus on...
Customer Research To Nail Down Your Target Audience

Customer Research To Nail Down Your Target Audience

Identifying your target audience is an important process, no matter what position your business is in. Successfully highlighting who you should be marketing to can make your many of your efforts far more efficient. When it comes to things like strategy and planning,...
A History of Social Selling

A History of Social Selling

Business selling is a concept that’s been around for almost as long as commerce. Bartering was the earliest form of selling – the trading resources between people from different groups. From there, the idea of sales has developed into a skill that’s almost a...
The Best LinkedIn Headlines for Sales

The Best LinkedIn Headlines for Sales

LinkedIn is a highly effective platform for generating leads and landing sales. So effective, in fact, that an estimated 80% of social media B2B leads are generated on LinkedIn. However, there are many different elements that contribute to an effective profile for...
Know Your Prospect: Identifying Your Target Audience

Know Your Prospect: Identifying Your Target Audience

Very few brands have universal appeal. In fact, trying to appeal to everyone can be a mistake. It can dilute your marketing messages, increase your marketing budget, and mean that your efforts lack focus. The customers aren’t getting the info that’s relevant to them,...