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LinkedIn Advanced People Search: Using it To Your Advantage

LinkedIn Advanced People Search: Using it To Your Advantage

LinkedIn is a platform that connects business professionals all over the world. Since its launch in 2003, the social media service has grown to have over 660 million members. As such, it’s the ideal place for finding new leads and connecting with industry experts....
A History of Social Selling

A History of Social Selling

Business selling is a concept that’s been around for almost as long as commerce. Bartering was the earliest form of selling – the trading resources between people from different groups. From there, the idea of sales has developed into a skill that’s almost a...
LinkedIn Connection Request Message: The Basics

LinkedIn Connection Request Message: The Basics

We’ve all seen the message – ‘I’d like to add you to my professional network on LinkedIn.’ It’s about as uninspiring as it comes, and certainly shows a lack of effort. It’s definitely convenient, and if you’re adding old friends or current colleagues, it doesn’t...
Writing an Effective LinkedIn Call to Action

Writing an Effective LinkedIn Call to Action

Anyone who works in sales will know the importance of having a strong call to action (CTA). These messages prompt the customer or user to further engage with your offering, turning a potential into a hot lead. This type of messaging can appear in different places, and...
LinkedIn Summary Examples for Sales

LinkedIn Summary Examples for Sales

Most people find writing a LinkedIn summary difficult. It’s never easy to write succinct and impactful copy, especially when your aim is to drive sales. That’s why you’ll often come across profiles that don’t fully utilize this unique opportunity to convert prospects...