AdDriver’s main focus is on helping drivers to make more money and to put extra food on their tables. They do this by acting as the middleman between advertisers and drivers, making it easy for brands to sponsor safely driven vehicles to get their message on the road and in front of people.
By wrapping cars in branded designs, they create a moving billboard for advertisers’ businesses while simultaneously providing income to the people who need it the most. All drivers are monitored with telematics to ensure that only the safest drivers qualify, giving advertisers the ultimate peace of mind. They can do some social good while simultaneously promoting themselves.
The challenges AdDriver is facing
For AdDriver, the biggest challenge was that they were struggling to connect with clients at volume and in a fast and easy manner. Lead generation was a complicated, time consuming process that cost a lot of money and wasn’t always successful.
Even when it worked, it was taking a significant amount of time to usher prospects through the buyer’s journey until they became paying customers.
AdDriver was attracted to Zopto because it was a powerful tool that promised to help them to overcome the challenges that their marketing team was facing. In particular, it gave them the freedom to work on their messaging themselves and to use Zopto as a tool to put that message in front of the right people.
Some of the features that the AdDriver team was attracted to included the ability to automate lead generation campaigns and the fact that it was easy to pick up and start using, with no need for formal training. All of that combined to mean that Zopto just made sense.
AdDriver's growth and how Zopto plays a role
Zopto plays an invaluable role in AdDriver’s growth as a business because it helps them to reach out to a new audience and to introduce their company to users of the world’s largest business social networking site. As a business that thrives on introducing drivers to advertisers, they understood the value of a decent introduction, and they trusted Zopto to be able to make those introductions for them.
The automation tools that Zopto has to offer were also able to play a part, allowing AdDriver to run much larger and more targeted campaigns. Once AdDriver set up its targeting and started deploying its messaging through Zopto, they started to see results almost immediately.