Social Media can be a great way to generate new leads and sales allowing businesses to target their ideal customers in a cost effective way. We explore how businesses can tap in to this often under-utilized method to find the right audience and automate the process of generating leads.
We’ve all seen the message - ‘I’d like to add you to my professional network on LinkedIn.’ It’s about as uninspiring as it comes, and certainly shows a lack of effort. It’s definitely convenient, and if you’re adding old friends or current colleagues, it doesn’t...
Anyone who works in sales will know the importance of having a strong call to action (CTA). These messages prompt the customer or user to further engage with your offering, turning a potential into a hot lead. This type of messaging can appear in different places, and...
Most people find writing a LinkedIn summary difficult. It’s never easy to write succinct and impactful copy, especially when your aim is to drive sales. That’s why you’ll often come across profiles that don’t fully utilize this unique opportunity to convert prospects...
LinkedIn is a highly effective platform for generating leads and landing sales. So effective, in fact, that an estimated 80% of social media B2B leads are generated on LinkedIn. However, there are many different elements that contribute to an effective profile for...
As we speak with customers, there is no doubt that some industries have been hit very hard throughout the COVID-19 crisis. What we’re seeing amongst most of our customers, however, is an eagerness to continue with their marketing and lead generation efforts, but...
COVID-19 has certainly proven to be a challenging time for small and large businesses alike. Many are navigating uncharted territory and having to quickly adjust how they do business. Here are five ways you can leverage Zopto to adapt your outreach...
Find your ideal customers with the #1 Linkedin Lead Automation Tool. Learn more or get a Free Demo!