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How to A/B Test Outreach Campaigns on LinkedIn Lead GenerationLinkedIn Tips

How to A/B Test Outreach Campaigns on LinkedIn

LinkedIn is the single most effective platform for B2B lead gen. While social media platforms…

DevannyFebruary 2, 2021

Running a Campaign in Zopto Tutorials

Running a Campaign in Zopto

If you’re reading this, you’ve likely already built your lead generation campaign with Zopto. It’s…

DevannyJanuary 28, 2021

Social Selling Should be Part of Your Marketing Sales

Social Selling Should be Part of Your Marketing

Most people tend to think that social selling is the same as social media marketing…

DevannyJanuary 27, 2021

Building Your Personal Brand on LinkedIn LinkedIn Tips

Building Your Personal Brand on LinkedIn

Developing a personal brand is vital to going the extra mile when representing your business…

DevannyJanuary 20, 2021

Building a Campaign in Zopto Tutorials

Building a Campaign in Zopto

Creating a lead generation campaign with Zopto brings a whole host of benefits. Not only…

DevannyJanuary 19, 2021

7 Examples of Thought Leadership Marketing

7 Examples of Thought Leadership

Marketing is all about how a business or company can get in front of their…

DevannyJanuary 13, 2021

Building the Prospect List for LinkedIn Lead Gen Lead Generation

Building the Prospect List for LinkedIn Lead Gen

When you’re working in B2B sales, one of the most effective ways of generating new…

DevannyJanuary 12, 2021

5 Ways to Use LinkedIn Live to Your Advantage LinkedIn Tips

5 Ways to Use LinkedIn Live to Your Advantage

LinkedIn Live, a new feature the platform rolled out in 2019, allows users to broadcast…

DevannyJanuary 6, 2021

Setting Campaign Goals for LinkedIn Lead Gen Campaigns Lead Generation

Setting Campaign Goals for LinkedIn Lead Gen Campaigns

As anyone involved in B2B sales knows, even the most well thought out plans can…

DevannyJanuary 5, 2021

Is Marketing a Piece of Your Client Strategy? Marketing

Is Marketing a Piece of Your Client Strategy?

For busy professionals who are interested in growing their network, LinkedIn is the gold standard…

DevannyDecember 30, 2020