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The Best LinkedIn Headlines for Sales

The Best LinkedIn Headlines for Sales

By Devanny | April 6, 2020
LinkedIn is a highly effective platform for generating leads and landing sales. So effective, in fact, that an estimated 80% of social media B2B leads are generated on LinkedIn. However, there are many different elements that contribute to an effective pro
How You Can Remain Steadfast During Hard Times

How You Can Remain Steadfast During Hard Times

By Jaclyn | April 3, 2020
As we speak with customers, there is no doubt that some industries have been hit very hard throughout the COVID-19 crisis. What we’re seeing amongst most of our customers, however, is an eagerness to continue with their marketing and lead generation effo
Campaign Ideas to Adjust Your Brand In 2021

Campaign Ideas to Adjust Your Brand In 2021

By Jaclyn | April 1, 2020
COVID-19 has certainly proven to be a challenging time for small and large businesses alike. Many are navigating uncharted territory and having to quickly adjust how they do business.  Here are five ways you can leverage Zopto to adapt your outreach s
Now Is the Time To Invest in your Marketing!

Now Is the Time To Invest in your Marketing!

By Jaclyn | March 26, 2020
Whenever there is deep uncertainty in the market, small businesses tend to go into fight or flight. Budget  that would otherwise go to initiatives like Marketing (an “extremity”), tend to be redirected to the core and stored as reserve.  It
Managing Your Business Through COVID-19

Managing Your Business Through COVID-19

By Jaclyn | March 23, 2020
We know that many businesses right now may be experiencing unexpected challenges during this difficult time. Here are some tips on how to navigate your business through COVID-19. Follow reputable and reliable information sources Stay informed by following
The Complete Guide to Generating Leads on LinkedIn

The Complete Guide to Generating Leads on LinkedIn

By Devanny | March 20, 2020
Finding a reliable and consistent source of hot leads can be a painstaking process. The time, resources, and sheer effort needed can detract from time that could be spent following up on leads and securing sales.  Whether you’re working as part of a bus
Know Your Prospect: Identifying Your Target Audience

Know Your Prospect: Identifying Your Target Audience

By Devanny | March 19, 2020
Very few brands have universal appeal. In fact, trying to appeal to everyone can be a mistake. It can dilute your marketing messages, increase your marketing budget, and mean that your efforts lack focus. The customers aren’t getting the info that’s re
Cold Outreach Tips: How to Make the Most of Your Outreach Efforts

Cold Outreach Tips: How to Make the Most of Your Outreach Efforts

By Devanny | March 9, 2020
Writing cold outreach messages can be daunting. Let’s say you have a perfect list of prospects and that your goal is to start fruitful conversations with them. A well-crafted message can be the main differentiator between making the most of these contact

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