Advanced Targeting for Your Lead Gen Campaigns with Wappalyzer

Zopto blog 5 Integrations 5 Advanced Targeting for Your Lead Gen Campaigns with Wappalyzer

by | April 27, 2021

Warm lead generation is becoming more and more difficult for all industries. Company owners and business leaders are bombarded with cold emails and social media messages every day. Not only is the competition fierce, but most people are also becoming numb to cold, impersonal messages. 

But that doesn’t mean outreach is dead. In fact, when done correctly, targeted outreach can bring in a steady stream of warm leads every single month on autopilot. 

If you’ve been struggling to find the right tools to automate your outreach while simultaneously helping your business stand out as the best choice, Wappalyzer is the solution. 

In this post, you’ll learn the benefits of using Wappalyzer for lead generation and how to use it to generate new leads consistently. 

 

What is Wappalyzer?

Wappalyzer is a marketing tool that lets you see which technologies or software any website is using. 

There are 1,793 different technologies scraped from over 70 categories, making this tool useful for almost any industry. 

Lookup API

The Lookup API lets perform almost instant technology lookups from Wappalyzer’s database of millions of websites, and there are constantly more websites being added. 

Import your own lists

You can also import your own list of websites (be it competitors or target customers) to get a customized list of technology stacks. 

Crawl websites in real-time

Finally, you can crawl any public website in real-time to find up-to-date information on what technology that website is currently using.

 

Wappalyzer for Lead Generation

Using Wappalyzer as part of your market research and outreach strategy comes with some valuable benefits:

Targeted lead generation

You can narrow down your search based on technologies a website uses and then Wappalyzer will provide any email addresses, phone numbers, or social profiles from websites using those technologies. 

If you have a competitive technology you can then reach out to them and tell them about your superior technology, mentioning that you know they already use your competition. 

Zopto message variables

 

This customized, targeted outreach gets significantly better results than general cold outreach.
Zopto message final

In-depth market research

Wappalyzer gives information about which e-commerce platforms websites are using as well as CRM and CMS. So if you’re starting a new business, you can find out what competitors are using to get you started. 

This is also great if you’re looking to upgrade your software. Wappalyzer will give great insight into which platforms and software top brands are utilizing. 

Easy competitor analysis

Instantly compare your own website’s technology stack to your competitors to see where you are falling short. This will give quick insights into which technologies might benefit your business and which ones you might not need anymore.

 

Advanced Lead Gen with Zopto and Wappalyzer

While Wappalyzer gives valuable insights, without automating outreach based on this information, you’ll spend hours doing manual outreach – and what business has time for that?

This is where a Zopto-Wappalyzer integration becomes key. 

Zopto is a marketing tool that automatically generates warm leads from LinkedIn. 

You can filter your outreach based on the type of customer you want, A/B split test campaigns, and then set your level of engagement to maximize the success of outreach messages. 

Easy lead generation for your services

Because Wappalyzer gives you a list of technologies a potential customer uses, it’s easy to customize outreach and offer them solutions. 

For example, VWO and Google Optimize offer similar services. If VWO used Wappalyzer to find customers already using Google Optimize, they could leverage this in their outreach pitch.

It would enable them to send a much more personalized message like, “Hi Sarah, I’ve seen you use Google Optimize, my name’s Nick from VWO and I’d love to send you a demo which I think you’ll find much more useful!”

This is much warmer and gives the potential client a reason to reach out and engage with you.

Using Zapier as the in-between, it’s easy to send all the information gained from Wappalyzer to Zopto. Once in Zopto, you can use this scraped information to create automated outreach campaigns to generate warm leads.

Once you have your goals for your outreach set, it’s incredibly easy to use your technology stack information to create ultra-customized outreach. 

Why use the Zopto and Wappalyzer integration?

Setting up a Zopto/Wappalyzer integration is straightforward and once up and running, your outreach will run on autopilot. 

Here are some of the key benefits of this integration:

Customized outreach

Businesses are bombarded with cold emails every day, most are completely ignored and at worse, put them off doing business altogether. 

With the insights gained from Wappalyzer, you can send customized outreach emails with the person’s name, business, and you can highlight the technology they already use. Talk about the pain points of it and your competitive solution. 

Completely automated

Wappalyzer will automatically import important information from websites including names, industry, emails, phone numbers, and more – giving you all you need for outreach. 

Zopto handles the automated outreach using customized messages, making the entire customer acquisition process hands-free. 

Easy to set up and use

It’s an easy process to connect Wappalyzer with Zopto and once you’ve set up the integration, new information from targeted websites will land in your account automatically. 

Having all of this key marketing information in one place speeds up your lead generation process and keeps things simple. 

 

How to Set Up the Wappalyzer and Zopto Integration

It’s easy to set up this integration in just a few steps:

1. Collect information on leads in Zopto

Zopto allows you to analyze LinkedIn data to collect information on your ideal clients. You’ll be able to narrow down your searches based on seniority, industry, location, and more to create a list of perfect clients for your outreach campaigns. 

2. Send this information to Zapier

Sending the information to Zapier will allow you to integrate with Wappalyzer. In Zapier, click Webhooks by Zapier, Catch Hook and Continue. Zapier will give you a URL to copy.

Wappalyzer Catch Hook

 

3. Paste the URL into Zopto

You’ll get information on names, emails, phone numbers, etc. from the website you’re targeting, giving you the contact information for your outreach campaign. This allows you to send information between Zopto and Zapier. 

4. Run a Look Up in Wappalyzer

Once you have the information in Zapier, you can run a Look Up in Wappalyzer. This allows you to enter the domain of a website and get a list of technologies that website uses. 

Run a Look Up in Wappalyzer

Wappalyzer Put

 

5. Put the information into Zopto

Now you have your list of technologies, you can send it to Zopto ready to start your outreach campaign.

LinkedIn outreach with Zopto and Wappalyzer

 

Win your competitor’s clients

This process doesn’t take long to set up and once it’s up and running, it’s automatic. 

Any time a new potential client is imported into Zopto from LinkedIn, their information will bounce out to Wappalyzer through Zapier and you’ll get a list of their website technologies on your Zopto dashboard. 

This is the best way to get a tailored list of your competitor’s customers so you can create ultra-customized outreach messages to generate warm leads.  

 

Conclusion

If businesses want to stand out when it comes to outreach, customization is crucial. Wappalyzer paired with Zopto not only saves you valuable hours of crafting outreach emails and finding potential customers, it also allows you to customize your outreach on a whole new level, helping you stand out as a leader in your industry. 

Wappalyzer and Zopto can completely transform the way you look for and reach your prospects. Haven’t tried Zopto yet? Reach out to us, schedule a demo, and one of our representatives will be more than happy to assist you in growing your business!

 

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