LinkedIn Demographics: Basics, What to Track and More
By Nick | July 6, 2021
As a B2B salesperson, business owner, or marketer, you already know the importance of tailoring your marketing efforts to speak to your target audience. But it’s no longer enough to know the basics about your target demographic. In the online marketing
2021 Stats Are In: How Powerful is LinkedIn?
By Devanny | June 29, 2021
2020 was a huge year for social media! How did LinkedIn activity stack up?
Supercharging Your Lead Generation Campaigns with Personalization
By Nick | June 28, 2021
Whatever industry you’re in, customers are expecting highly personalized experiences tailored to their needs. Generalized marketing messages aren’t getting the same ROI as they once did, and can even negatively impact your brand image. But when it co
Working with Influencers to Grow your Brand on LinkedIn
By Nick | June 16, 2021
When you picture social media influencers, you probably imagine the Kardashians promoting their latest makeup line or Youtubers plugging the latest trends. But this is the B2C influencer sphere. The B2B influencer market is a whole different story. In
LinkedIn Pulse: A Guide for Businesses
By Nick | June 15, 2021
If you’re active on LinkedIn in an effort to grow your B2B business, you’ve probably heard of LinkedIn Pulse. But if you already have a website, what’s the point of publishing content on LinkedIn? A little-known fact that many businesses don’t
Optimizing Your LinkedIn Profile: Improve Rankings and Impress Your Prospects
By Nick | June 8, 2021
If you’re doing any kind of client outreach on LinkedIn, your profile should be optimized for visitors. It’s not enough to write a quick summary and add your current business information. Potential customers are visiting your profile to figure out wh
How To Bypass The LinkedIn Weekly Invite Limit
By Alice | June 2, 2021
Hitting those annoying LinkedIn invitation limits? Have no fear! Zopto has your back with a ton of new features to help mitigate the new restrictions.
LinkedIn Account Targeting: Finding Your Ideal Prospects
By Nick | June 1, 2021
LinkedIn is the best platform for B2B marketing outreach. The platform has invested in providing comprehensive tools to make reaching out and connecting with businesses easier than any other platform. The problem is, most businesses aren’t taking advan
LinkedIn Endorsements: How to Take Advantage of Them
By Nick | May 25, 2021
LinkedIn has so many great opportunities for connecting with others and optimizing your profile. If you’re thinking about using LinkedIn to generate more leads for your business, the first step is making sure your profile is as good as it can possibly be
LinkedIn Invite Restrictions: How Many Invites Can You Safely Send?
By Nick | May 18, 2021
LinkedIn is constantly updating its best practices to keep the platform free from spam accounts and a useful place for professionals to connect. Sounds great, but what does this mean for your outreach campaigns? Recently, LinkedIn began cracking down on