LinkedIn InMail Messages: The Zopto Guide
By Nick | September 12, 2022
Our guide to LinkedIn InMails shows you how to maximize this premium feature to send messages to anyone, whether you’re connected or not.
How to Generate ERP Leads on LinkedIn
By Alice | September 8, 2022
Here’s how LinkedIn automation can help you earn leads for your ERP software.
Learn Best Customer Acquisition Strategies Using LinkedIn
By Dana | September 6, 2022
LinkedIn is a goldmine for customer acquisition; however, a lot of businesses are unaware of how to use the platform for lead generation.
LinkedIn Marketing Tips to Power Your Business
By Torrey | September 1, 2022
Learn how LinkedIn marketing strategies can improve your lead generation capabilities, why it’s important, and tips for implementing them.
B2B Video Marketing Tips to Boost Sales in 2022
By Torrey | March 24, 2022
If you’re in the business of selling to other businesses, you need to be in the business of creating buzzy video content. That’s not just a tongue-twister, it’s a proven fact, and we’re here to tell you why. In 2021, research by Wyzowl found that v
How to Pitch Prospects on LinkedIn
By Nick | January 27, 2022
Ever felt salesy or spammy when pitching prospects on LinkedIn? There is so much competition on the platform that it can feel impossible to figure out how to stand out and offer value. But it’s worth it. LinkedIn is one of the best platforms for findin
LinkedIn Honors and Awards Section: What You Should Know
By Nick | January 20, 2022
When a B2B buyer is considering a purchase, they only spend around 17% of their time meeting with potential suppliers. The rest of the time they spend doing independent research. If a buyer is considering your company as a potential partner, are they goi
LinkedIn Company Page Best Practices
By Nick | January 14, 2022
There are over three million company pages listed on LinkedIn, and these have millions of followers. From potential customers to job candidates, people rely on company pages to learn more about brands and figure out who they want to do business with.
Using LinkedIn Trending for Lead Generation
By Nick | December 16, 2021
There is something gratifying about seeing that notification pop up on your LinkedIn that says, “congrats, your post is trending”. Knowing that your content is useful and getting followers talking is great. But it’s also an opportunity to improve y