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While the risks of recession are hovering, top-level executives are looking at innovative business continuity plans. No doubt, a recession-proof CRM is key to better understanding customers’ preferences, maintaining productivity, and sustaining profitability during an economic downturn. The blog will cover what it means to recession-proof your CRM, why it’s important, and how to achieve it. We will also explore how Zopto can take your CRM automation game to the next level.

Prep your CRM in the face of an economic downturn

Customers tend to be more price sensitive and spending-conscious in difficult economic times. Their need for personalized brand experience and top-notch customer service becomes more important than ever. Therefore, surviving an economic downturn requires businesses to be extremely customer-centric. It becomes important to reduce client churn at a time when your competitors are already knocking on their doors. 

While an economic recession is likely on the way, it’s the right time to prepare your Customer Relationship Management (CRM) against the upcoming challenges. Recession-proofing your CRM means automating manual efforts, investing in tools to better understand customer behavior, leveraging and maintaining key data of prospects and existing customers, and engaging in staff training for the adoption of effective sales tactics. 

All of this not only safeguard your business model against potential risks but also prepares you to seize unique opportunities that may emerge. A recession-proof CRM can provide valuable customer insights, enabling you to meet their diverse needs, thereby increasing customer loyalty and business profitability.

What it takes to recession-proof your CRM

Recession-proofing your CRM can be challenging, but it’s definitely worth the effort. Here are some tips to guard your CRM against recession chaos:

Opt for LinkedIn CRM Integration

LinkedIn CRM integration allows sales teams to focus on developing and nurturing relationships with leads by improving key CRM functionalities. It saves time as your CRM becomes a single, centralized place for all of your contacts. This way, you won’t have to look up information at different places. Essentially, with better insights, it becomes easier to optimize your sales funnel. And by using LinkedIn filters, you’ll grab any relevant information you need on the go.

Once a lead has been established and processed into your database, it’s time to add the magic of personalization. Adopting a LinkedIn tool such as Zopto can be a game changer that allows you to target high-intent customers with the right messaging that matches their position in your sales funnel.  

Manage key data amid layoffs

There’s currently a wave of layoffs and hiring freezes sweeping across the world, fueled partly by fears of a recession. What this essentially means is that your CRM data may decay at a faster rate. When people change jobs, their phone numbers, email addresses, job titles, and company names also change, rendering some of your data obsolete. Ensure data quality monitoring is in place now, so your sales team doesn’t waste time contacting stale contacts.

Don’t ignore staff training

Upskill and cross-train your sales team to ensure they’re capable of adapting and taking on new challenges as the market changes. Identify sticking points in your sales engine and use these insights to arrange relevant training sessions for them.

Automation is key

Successful businesses are harnessing the advantages of CRM automation to automate repetitive manual tasks while ensuring a high level of B2B lead generation and improved sales funnel efficiency. CRM automation takes care of things such as logging all customer interactions automatically, setting up personalized messaging sequences, and customer service automation.

Zopto’s LinkedIn automation tool and its features easily integrate with your business CRM automation tools. Setting it up is also effortless thanks to our dedicated support team ready to help your business succeed. Besides, Zopto makes it easy to integrate CRM with LinkedIn Sales Navigator, giving you the freedom to make the most of both platforms. You’ll optimize B2B lead generation and realize cost savings at the same time. 
Choose from our range of packages and let’s get started with the most rewarding LinkedIn lead generation tool. Contact us today or book a Demo to learn more about how we can help your business weather the recession and maintain stability.


Devanny (dev-uh-knee) is a Social Media Marketer based in Las Vegas. She's a dog lover with a propensity for mystery novels, and when she's not at her laptop working on comprehensive marketing campaigns, she can probably be found running around Disneyland or curled up with a good book!