Social Media can be a great way to generate new leads and sales allowing businesses to target their ideal customers in a cost effective way. We explore how businesses can tap in to this often under-utilized method to find the right audience and automate the process of generating leads.
LinkedIn is the social media platform of choice among professionals. The reason why is clear - it gives the opportunity to connect with people in relevant industries all over the world. For B2B prospecting, it’s also a goldmine, allowing users to pinpoint potential...
LinkedIn is a platform that connects business professionals all over the world. Since its launch in 2003, the social media service has grown to have over 660 million members. As such, it’s the ideal place for finding new leads and connecting with industry experts....
Business selling is a concept that’s been around for almost as long as commerce. Bartering was the earliest form of selling - the trading resources between people from different groups. From there, the idea of sales has developed into a skill that’s almost a science....
We’ve all seen the message - ‘I’d like to add you to my professional network on LinkedIn.’ It’s about as uninspiring as it comes, and certainly shows a lack of effort. It’s definitely convenient, and if you’re adding old friends or current colleagues, it doesn’t...
Anyone who works in sales will know the importance of having a strong call to action (CTA). These messages prompt the customer or user to further engage with your offering, turning a potential into a hot lead. This type of messaging can appear in different places, and...
Most people find writing a LinkedIn summary difficult. It’s never easy to write succinct and impactful copy, especially when your aim is to drive sales. That’s why you’ll often come across profiles that don’t fully utilize this unique opportunity to convert prospects...
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