Social Media can be a great way to generate new leads and sales allowing businesses to target their ideal customers in a cost effective way. We explore how businesses can tap in to this often under-utilized method to find the right audience and automate the process of generating leads.
Whenever there is deep uncertainty in the market, small businesses tend to go into fight or flight. Budget that would otherwise go to initiatives like Marketing (an “extremity”), tend to be redirected to the core and stored as reserve. It’s not a bad idea...
We know that many businesses right now may be experiencing unexpected challenges during this difficult time. Here are some tips on how to navigate your business through COVID-19. Follow reputable and reliable information sources Stay informed by following...
Finding a reliable and consistent source of hot leads can be a painstaking process. The time, resources, and sheer effort needed can detract from time that could be spent following up on leads and securing sales. Whether you’re working as part of a bustling...
Very few brands have universal appeal. In fact, trying to appeal to everyone can be a mistake. It can dilute your marketing messages, increase your marketing budget, and mean that your efforts lack focus. The customers aren’t getting the info that’s relevant to them,...
Writing cold outreach messages can be daunting. Let’s say you have a perfect list of prospects and that your goal is to start fruitful conversations with them. A well-crafted message can be the main differentiator between making the most of these contacts or spinning...
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