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Do you spend hours every week showing up on LinkedIn? From posting thought-provoking content to engaging in networks and sending out personalized connection requests, there are so many tasks to do to help grow your business and generate new leads. 

But this time you spend on lead generation could be much better used delivering your product or service and nurturing your current customers. 

That’s why automation is so important for any B2B business. When you set all these processes to autopilot, you free up time to focus on delivering the best service or product possible, safe in the knowledge that you still have a reliable stream of warm leads coming in every month.

If you’re not sure where to begin with LinkedIn automation, this guide will give you everything you need to know to take the first step.

Automation is important for lead gen, but what happens once you generate your leads? Learn how to manage your leads with our in-depth guide.

Who Should Use LinkedIn Automation and Why (Benefits)?

LinkedIn automation is a crucial tool for B2B marketers, sales teams, brand ambassadors, and job recruiters. When you set your lead generation to autopilot, it brings in warm leads every single month while you can spend your time on other tasks to grow your business.

If you’re unsure whether automation is right for you, here are some of the key benefits:

1. Free up your time and resources

Being active on LinkedIn is an important part of any content marketing strategy, but it takes up so much time that could be better spent. When you automate your LinkedIn strategy, you’ll free up time and resources you can spend on delivering your service or product, nurturing customers, and initiating conversations with warm leads.

2. Get new connections every day

Message automation is one of the easiest ways to get new connections on LinkedIn every day. And because LinkedIn has such powerful analytics, these connections are extremely niche, meaning conversions are more likely.

3. Build your network

Building a professional network is another great way to grow your business. Automating your LinkedIn means you’ll build that network faster and with less effort on your part. Not to mention the quality of your network will improve, helping you create relationships with the right people.

Things You Should Be Automating on LinkedIn Profile

So now you understand the benefits of spending time setting up automated processes on LinkedIn, what exactly should you be automating?

There are five effective processes you can automate on LinkedIn to help generate leads and potential sales every single month on autopilot:

  1. Sending connection request messages
  2. Personalizing messages based on your target audience demographics
  3. Creating a selling campaign with follow-ups
  4. Creating a custom targeted audience for outreach
  5. Getting insights from your campaigns with specific metrics

Imagine the time and effort you could save having these processes happen automatically, rather than spending hours every week sending messages and creating campaigns manually.

How to Grow Your Business With LinkedIn Automation

The easiest way to set up automation on LinkedIn is with a dedicated automation tool. 

And that’s where Zopto comes in. 

Zopto allows you to automate key processes on your LinkedIn profile and brings in hundreds of warm leads every month

It takes just minutes to set up your LinkedIn message automation, and you can filter specific audiences by location, industry, even seniority and company size. Once you’ve chosen an audience and set your level of engagement, Zopto will get to work generating new leads for you.

It really couldn’t get easier to set up LinkedIn profile automation.

Best Practices

Of course, you need to be careful when automating your processes on any social media platform. If LinkedIn notices you’re sending 100 people a day, it’s going to think your account is spam and you risk getting banned. 

Don’t Spam

It’s important to limit the number of page views, comments, and connections per day to stay within their terms of service.

But that’s another reason why Zopto is great – it allows you to set your engagement level each day, so you can be sure your account isn’t seen as spammy. 

Create a Quality Content Strategy

Just because you set lead generation strategy to automate, doesn’t mean you should lose focus of your larger marketing strategy regarding your company page posts.

It’s still crucial to create high-quality posts regularly for your audience to engage with. This not only establishes you as an expert in your niche, but it also keeps your brand front of mind with potential customers, boosting your chance of sales.

Create Engaging Outreach Messages

People are bombarded with spammy outreach messages on LinkedIn every day that they simply ignore. To stand out as someone who is genuinely offering value, you need a personalized message that is engaging.

If you’re not getting the responses you’d like from your current outreach, it’s a good idea to A/B split test your outreach messages versions before automating this part of your LinkedIn strategy. 

This will ensure you get the best results moving forward. 

Stay Engaged in Groups

Groups are filled with industry leaders looking to stay ahead of the latest trends. These are some of the best places to get leads for your business, so make sure to find the best groups on LinkedIn and stay active even after automating processes on LinkedIn with great content.


Whether you’re a B2B marketing expert, brand ambassador, recruiter, part of sales teams, or start-up, you should be utilizing LinkedIn automation to grow your business and reach your goals faster.

Not only does it free up valuable time to focus on the customers you do have, but it also helps bring in a more consistent stream of leads from the platform so you never have to worry about where your next clients are coming from.

Schedule a demo with one of our professionals today and get started on creating a smooth experience with your LinkedIn lead generation.


How many LinkedIn messages can I send per day?

LinkedIn allows you to send up to 250 messages and connections per day. Any more than this and you’ll get flagged as spam which means you won’t show up in a search and might even get your account banned.

How do you automate LinkedIn messages?

The best way to automate your LinkedIn messages is with a third-party automation tool such as Zopto. This is an approved automation tool that ensures your account doesn’t break LinkedIn terms and conditions.

How much does LinkedIn helper cost?

LinkedIn helper has a 14-day free trial and then costs $15 a month. As a Chrome plug-in, it does have some great features to automate your LinkedIn functions, but there are more robust automation tools available.

Can you get banned from LinkedIn?

Yes, if you exceed the daily number of messages or connection requests, LinkedIn will block your account since it has violated its terms and conditions. 

Does LinkedIn automation work?

Yes, LinkedIn automation works effectively if used responsibly, respecting LinkedIn’s guidelines. It can assist with lead generation, network expansion, and content distribution.

Which is the best LinkedIn automation tool?

There are numerous LinkedIn automation tools available. Zopto is an excellent choice for its robust capabilities, such as personalized campaigns, data filters, and team collaboration features.

What is automation LinkedIn?

Automation on LinkedIn refers to the use of software or tools to automate repetitive tasks like sending connection requests, messages, or posting content, freeing up your time for higher-value activities.

What is LinkedIn automation rate limits?

LinkedIn automation rate limits depend on the type of actions performed (connection requests, messages, etc.) and your account’s age and activity. It is best to use automation tools responsibly to avoid reaching these limits.

Is LinkedIn automation illegal?

LinkedIn automation isn’t illegal, but excessive use of automation tools can violate LinkedIn’s user agreement, potentially leading to restrictions on your account.

What is a LinkedIn automation tool?

A LinkedIn automation tool is software that automates various LinkedIn tasks, such as sending connection requests, messages, and posting content.

What are the benefits of LinkedIn automation tools?

LinkedIn automation tools offer numerous benefits such as saving time, maintaining consistency, enhancing lead generation, and expanding your professional network.


Devanny (dev-uh-knee) is a Social Media Marketer based in Las Vegas. She's a dog lover with a propensity for mystery novels, and when she's not at her laptop working on comprehensive marketing campaigns, she can probably be found running around Disneyland or curled up with a good book!