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Businesses are scaling new heights by automating outreach efforts, including email marketing automation, and LinkedIn automation. However, customers are demanding more personalized connections. Human interaction matters now—and 82 percent of US consumers want more of it in the future.
It has therefore become more important than ever for businesses to combine automation with humanized experiences to win sticky customers. The blog will cover five tips to make your outreach efforts both efficient and personalized.
Balance automation with elements of human touch
Automation can offer many advantages, such as faster response times, greater efficiencies, and trigger-based outreach. However, no matter how deeply a business uses automation, it’ll underperform if it lacks personalization in B2B lead generation tactics. Therefore, finding that sweet spot is essential—segregating elements that require human touch versus those that can bring more benefits with automation.
For instance, if a customer wants to book a demo of your product, a low-friction, process-related event can be automated via an online scheduling tool that saves the customer’s time and effort. But it becomes important to employ a human touch in emotionally charged situations, such as service problems or a negative customer experience survey response. Overall, your customers will feel more engaged and trustworthy if you deliver meaningful experiences at all touch points.
Know your audience and personalize messages
There’s nothing special about an automated email with just the customer’s name pasted at the top. People want to feel valued. To attract leads and build loyal customers, you must know, show you know, and value each customer as a unique individual.
While you go for personalization, understand that one shoe doesn’t fit all. To address this, use data insights to understand customers’ preferences, concerns, previous product purchases, and recent searches and humanize each interaction a customer has with your brand. Then create a personalized message to position your product’s value position with respect to the pain points of customers. From an automation perspective, use the messaging for outreach initiatives via automated email marketing, or say a special LinkedIn automation tool for better targeting and conversions.
Tap seasonal marketing for retargeting
Holidays and festivals can be the best time to target cart abandoners and bring them back into the sales funnel. Send personalized messages and season greetings to pique their interest in your brand, encouraging them to finish the purchases they put off. Even if you don’t succeed, seek their valuable feedback and show your commitment that you’re very much invested in their concerns.
Provide discounts and reward programs to foster brand loyalty
It costs six to seven times more to attract a new customer than to retain an existing one. This reflects that business growth is important, but retention is the key to success. Organizations need to offer innovative and reimagined loyalty programs as a surefire customer retention strategy.
Every customer has a different idea of what loyalty rewards mean to them—some prefer discounts and savings offers while others want to be rewarded for repeat business. It’s therefore important to craft a holistic reward program. Provide discounts to keep customers coming back with eagerness and intent. Besides, offer redeemable referral points to customers who recommend your products to others. Overall, personalized loyalty offerings foster loyalty, elevate experiences, and drive business value.
Connect with Zopto and combine automation with human touch
Are you ready to get started with business automation tools, but worried about adding human interaction to your B2B lead generation initiatives? LinkedIn automation tools like Zopto allows your business to elevate your outreach efforts while ensuring a combination of automation and human touch. Contact us today or book a Demo to learn more about how we can help your business automate yet personalize outreach tactics.
