Lead Gen in the Age of the “New Normal”
Businesses in every industry have been affected by the COVID-19 pandemic. Millions of business owners all over the world have been left to wonder what’s next: How do they take care of their employees? How do they continue operating their business? The need to adapt...
The Essential Guide to Lead Nurturing
Lead nurturing is one of the most important practices that any marketing team should consider. Nurturing your leads can result in sales opportunities and end with your lead becoming a prospective customer, which is the goal of all marketing teams. But how do you go...
How to Manage LinkedIn Lead Gen Campaigns
Your lead generation demo video on LinkedIn is the ‘bee’s knees’, it’s generating the leads you had hoped for; that’s great. A good demo that hits the right target audience, demonstrating how your product will solve their problem motivates interested people...
How to A/B Test Outreach Campaigns on LinkedIn
LinkedIn is the single most effective platform for B2B lead gen. While social media platforms like Facebook and Twitter are becoming less and less useful for marketing, LinkedIn continues to be a hub of industry knowledge and networking. The problem is getting...
Building the Prospect List for LinkedIn Lead Gen
When you’re working in B2B sales, one of the most effective ways of generating new leads is with a targeted prospecting list. It’s a tool that can help you understand whom you’re selling to, what influences their decisions, and how you can reach them. Yet the process...Zopto Blog
Grow Your Business With Social Media Outreach!
