Is Advertising on LinkedIn Worth the Money?
By Dana | September 28, 2022
If you’re interested in exploring LinkedIn automation tools, this blog covers a few things to know before you dive into the trend.
LinkedIn InMail Messages: The Zopto Guide
By Nick | September 12, 2022
Our guide to LinkedIn InMails shows you how to maximize this premium feature to send messages to anyone, whether you’re connected or not.
LinkedIn Marketing Tips to Power Your Business
By Torrey | September 1, 2022
Learn how LinkedIn marketing strategies can improve your lead generation capabilities, why it’s important, and tips for implementing them.
How to Pitch Prospects on LinkedIn
By Nick | January 27, 2022
Ever felt salesy or spammy when pitching prospects on LinkedIn? There is so much competition on the platform that it can feel impossible to figure out how to stand out and offer value. But it’s worth it. LinkedIn is one of the best platforms for findin
LinkedIn Honors and Awards Section: What You Should Know
By Nick | January 20, 2022
When a B2B buyer is considering a purchase, they only spend around 17% of their time meeting with potential suppliers. The rest of the time they spend doing independent research. If a buyer is considering your company as a potential partner, are they goi
LinkedIn Company Page Best Practices
By Nick | January 14, 2022
There are over three million company pages listed on LinkedIn, and these have millions of followers. From potential customers to job candidates, people rely on company pages to learn more about brands and figure out who they want to do business with.
Using LinkedIn Trending for Lead Generation
By Nick | December 16, 2021
There is something gratifying about seeing that notification pop up on your LinkedIn that says, “congrats, your post is trending”. Knowing that your content is useful and getting followers talking is great. But it’s also an opportunity to improve y
LinkedIn Autoresponder: How & Why Set it Up
By Nick | December 9, 2021
If you spend a few days away from your LinkedIn account, only to come back to an inbox full of direct messages you’ve ignored, you’re missing a trick. Potential prospects expect almost instant replies to inquiries now, especially in the B2B sector.
How to Use the LinkedIn “People Also Viewed” Feature for Lead Generation
By Nick | December 2, 2021
Wouldn’t it be great if there was a way to instantly find similar users on LinkedIn when you come across the perfect lead? There actually is – it’s just a very underused feature. LinkedIn’s “People Also Viewed” feature is an easy way
What is Interesting View on LinkedIn?
By Nick | November 22, 2021
With a LinkedIn premium account, you’ve always been able to see exactly who has viewed your profile. And marketers have used this feature for years to help B2B businesses expand their networks. But the LinkedIn interesting view feature takes this to an