B2B Video Marketing Tips to Boost Sales in 2022
By Torrey | March 24, 2022
If you’re in the business of selling to other businesses, you need to be in the business of creating buzzy video content. That’s not just a tongue-twister, it’s a proven fact, and we’re here to tell you why. In 2021, research by Wyzowl found that v
Wrapping Up 2021 with a Year In Review
By Devanny | December 14, 2021
Here are just a couple of things we’ve learned this year and will take with us into 2022!
Networking Online as COVID-19 Resurges Again
By Devanny | September 3, 2021
As COVID-19 resurges, along with the Delta variant becoming a big problem, it looks like everyone is back to the drawing board for their Fall plans.
2021 Stats Are In: How Powerful is LinkedIn?
By Devanny | June 29, 2021
2020 was a huge year for social media! How did LinkedIn activity stack up?
Working with Influencers to Grow your Brand on LinkedIn
By Nick | June 16, 2021
When you picture social media influencers, you probably imagine the Kardashians promoting their latest makeup line or Youtubers plugging the latest trends. But this is the B2C influencer sphere. The B2B influencer market is a whole different story. In
B2B Marketing During CoVID-19 And How To Thrive
By Nick | February 23, 2021
When Covid-19 first became a worldwide crisis, businesses became reactionary. The focus was on keeping staff and current customers safe, so marketing and sales took a much-needed backseat. But it’s now clear that there won’t be a return to the old norm
7 Examples of Thought Leadership
By Devanny | January 13, 2021
Marketing is all about how a business or company can get in front of their intended buyers or clients, and convince them to buy or use a particular purchase. While this is still the overall goal of thought leadership, a bit of a twist applies to the method
Is Marketing a Piece of Your Client Strategy?
By Devanny | December 30, 2020
For busy professionals who are interested in growing their network, LinkedIn is the gold standard for reaching out to like-minded colleagues and building meaningful professional relationships. However, for digital marketing agencies, LinkedIn lead generati
How You Can Remain Steadfast During Hard Times
By Jaclyn | April 3, 2020
As we speak with customers, there is no doubt that some industries have been hit very hard throughout the COVID-19 crisis. What we’re seeing amongst most of our customers, however, is an eagerness to continue with their marketing and lead generation effo
Campaign Ideas to Adjust Your Brand In 2021
By Jaclyn | April 1, 2020
COVID-19 has certainly proven to be a challenging time for small and large businesses alike. Many are navigating uncharted territory and having to quickly adjust how they do business. Here are five ways you can leverage Zopto to adapt your outreach s