LinkedIn Social Selling Series
- Basic LinkedIn Sales Navigator Search Functionality
- Send LinkedIn Invites That Get Accepted With 15 Message Examples
- Completely Revamp Your Linkedin Messages With 15 Examples
- 4 Tips for the Perfect LinkedIn Cover Photo Size + LinkedIn Banner Templates
- 4 Easy and Effective Growth Hacks for Linkedin Inbound Marketing
- 3 Easy-To-Use Boolean Search Tips To Get Better LinkedIn Search Results
- LinkedIn Premium: What does it do and how much does it cost?
- How To Get More Results From Your Linkedin Summary, Like These 3 People Did!
- Questions To Ask About Using Linkedin For Sales [Plus 3 Mistakes]
- LinkedIn Saved Searches In Sales Navigator
- The Go-to Resources About How to Change LinkedIn URL
- The Pros and Cons of Recruiter Lite
- 3 Reasons Why You Need An Exciting Linkedin Headline
- Sales Navigator Vs LinkedIn - And How Much Is It?
Completely Revamp Your Linkedin Messages With 15 Examples
Linkedin Messages are a fundamental part of your Linkedin Strategy, so you must get them right! Here are 15 Message Examples you can use for free!
Once you’re making LinkedIn connections, it’s time to expand on those relationships. Getting your invitation accepted is only the first step of the networking process. Moving forward, it is vital to continue to put time and effort into these newfound prospects. Most commonly, this is done via LinkedIn’s internal direct messaging.
This direct messaging system is the ultimate saving grace in the world of networking. Through a brief and well-constructed message, you can immediately dive into relationships with individuals across the globe! With this in mind, it is important to fully capitalize on the world of opportunity that could be a few short sentences away.
Similar to your invitation request, you want to make the absolute most of any message you’re sending to a potential business partner or future colleague. With this brief guide, I hope to help clear up the murky waters of professional outreach and put together a few fool-proof approaches to gaming the messaging landscape.
15 LinkedIn messages proven to get replies
There are a few overarching themes to a solid LinkedIn message: personality, purpose, concision, and clarity. With these in mind, here are 15 examples of optimal LinkedIn messages that concretely highlight these main goals and will help you get jump-started on your messaging endeavors.
1. Following up a new connection
2. Reaching out to an industry leader
3. Fostering a relationship with a colleague
4. Eyeing a new role
5. Expanding on a commonality
6. Expressing Interest in a field
7. Promoting a project
8. Seeking investors
9. Follow-up message
10. After a presentation
11. Expanding on a LinkedIn interaction
12. Expanding on a mutual connection
13. Highlighting an opportunity
14. Sharing your network
15. Asking for a referral
Tips for improving your cold messages on LinkedIn
With these few examples in mind, let’s dive deeper into some foundational tips to apply to your impactful cold messages.
Optimize your profile
One of the most basic tools of networking is establishing credibility.
To begin, a professional headshot with a good quality image and semi-formal attire (at the least) should clearly show yourself. To match, you should make use of a clear background design that either aesthetically enhances your page or offers some information. Your profile should also feature a clear tagline and summary where you highlight your skills, recent experiences, and a bit of your personality. Lastly, you should make use of LinkedIn’s recommendation feature and have your colleagues, friends, and bosses endorse you!
Target your messages
When writing it is always, always, always important to know your audience. This rule of thumb holds true even for writing LinkedIn messages. Each element should be considerate of who you are addressing. The nuance of choosing between“hey, hello, and dear could change whether you’re addressing a peer, CEO, hiring manager, or an old friend. With higher-ups make sure you present your assets, with peers highlight your common ground, always be malleable to your audience.
Personalize your request
Always be sure to take the extra time to set yourself apart from the crowd. Expressing interest in your connection’s recent postings is an easy and simple way to show you keep up and are genuinely involved in their efforts. Each message you send should hold this similar sentiment of individual interaction. Keep in mind that you are addressing a person who will be more than flattered to know you appreciate their work and their life beyond their role.
Providing value is to once again highlight your assets. No matter who you are messaging, you will always have something to offer. Networking is simply the process of marketing yourself. Within each message, find a way to highlight how your skillset and experience can contribute to your connection’s goals. Leaving even one sentence for this can incentivize a response and get the conversation rolling!
Graciously sign off
Just as you begin with a polite introduction, you should seal the conversation with a gracious send-off. Networking can be a tiring affair for all parties involved and it is worth the effort to let your peers know that you are appreciative of their efforts. Even if the interaction falls through, your gratitude will be remembered and could benefit you down the road.
Avoid these LinkedIn cold Message mistakes
After highlighting all of the things you should do, we can’t forget to point out what you really really should stray away from.
- Not giving your connection a strong call to action: Avoiding vagueness is a decent strategy. If you have a question, it should be specific and direct. If you have something to share, it should be relevant and clear. Always be sure to express how your message is relevant to your connection. Vagueness will likely end with an unread message.
- Coming across as unprofessional: Be sure to remain professional and avoid authoritative tones. In most cold messaging situations you will be the party seeking out some sort of advice or assistance. Keep this in mind when you make note of the tone of your message. If your message comes across as cold, demanding, or confrontational, you can easily expect to not hear back anytime soon.
All in all, be sure to remember who you are addressing and that they are most likely doing you a favor. Kindness, gratitude, and patience all go a long way and speak for themselves. If you can incorporate all of this into your cold messages, you should quickly see more success moving forward.
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