LinkedIn is a platform that has been developed around the needs of business professionals of all kinds. Whether for meeting new people in your field or generating leads for your sales team, there is a wide variety of tools that can help you along the way. One such tool is the Social Selling Index (SSI). We take a look at what exactly it is, as well as how to find out your LinkedIn SSI.
What is a LinkedIn SSI Score?
As any salesperson knows, analytics and metrics are essential to refining and improving your strategy. Measuring your success, identifying opportunities, and tailoring your approach are all essential. LinkedIn’s Social Selling Index is a tool that helps you do precisely that. When you’re finding new leads, it can be a critical metric.
The LinkedIn SSI score essentially tells you how successful you are at developing your brand, connecting with the right people, engaging with insights, and establishing relationships. These four points combined give you an overall measure of how effectively you’re using the platform.
LinkedIn launched its SSI service back in 2014. It was created among the growing importance and adoption of social selling, essentially letting users know how well their sales efforts were performing.
How important is it?
So, the SSI score is a measure of how effective your social selling efforts are. But how important is it? Let’s have a look at some of the stats from LinkedIn to find out. They estimate that:
- 78% of social sellers outperform their peers who aren’t on social media.
- Those with leading SSI scores create 45% more opportunities than those with low scores.
- Social sellers with a high SSI score are 51% more likely to meet their sales quotas.
Clearly, those who have high SSI scores are better positioned to make new leads and sales. But how is it measured? Well, each of the four key pillars is worth 25% of your overall score, so each section is of equal importance. Here’s what LinkedIn takes into account when calculating your SSI score:
Establishing your brand
Your personal brand should be built around the customer/client. You want to do things like creating content and articles relevant to your industry, comment on trending topics, and show yourself to be a thought leader.
Connect with the right people
Finding people on LinkedIn is about using the site’s many search tools, keywords, and filters. Building better connections on the platform is about using making the most of all the different ways you can find people relevant to your industry.
Engaging with insights
LinkedIn provides salespeople with all kinds of analytics and insights about who your ideal clients are, as well as similar people in your industry. Groups are another key way of engaging with insights, as it shows you have expertise worth sharing.
At its heart, LinkedIn is a social media platform. As such, building and maintaining relationships plays a central role. Whether you’re searching for people yourself or using a platform like Zopto for lead generation, you’ll want to make relationships that involve all the key players in a company you’re hoping to work with.
Finding Your SSI Score: Step by step
We now know how your score is calculated, so let’s turn our attention to how to find out your LinkedIn SSI. Below, we’ve outlined the steps you’ll need to take to find this crucial piece of information. Doing so will let you know how effective your current efforts are, whether you’re searching for new connections or starting to export leads.
- Log in to your LinkedIn account.
- Navigate to https://www.linkedin.com/sales/ssi.
- You should get a full dashboard view of all of the key metrics, as well as your SSI.
It really is that easy, and your score is automatically calculated by LinkedIn. So, if you’re looking at how to find out LinkedIn SSI information, it’s as simple as that.
Once you’ve found your score, you can start making improvements to it based on the areas where you’re lacking. Some good ideas for improving your SSI include:
- Creating and engaging with content
- Spending at least 10 minutes a day interacting with the platform and Sales Navigator
- Spending time to find the right people and build relationships
- Establish your professional brand by engaging with groups
Although these steps are straightforward, too many people ignore them. Similarly, if you don’t engage with insights, you won’t be able to improve your score, and by extension, your sales.
Evidently, LinkedIn’s social selling index score is a valuable insight as to how productive you’re being on the platform. With the rise of social selling, it’s never been more important to make sure your social media efforts are effective.
The four metrics that the site measures give you a detailed breakdown of how effective your efforts are. What’s more, the stat is updated daily, meaning you can make meaningful changes with just a few small adjustments.
If you’re a salesperson that’s new to LinkedIn, there are plenty of steps you can take to boost your SSI score. Remember, the whole platform is based around the idea that building connections and relationships is beneficial for everyone. Your personal brand and authority on the site can go a long way to making you stand out and generate leads.
How do I check my SSI on LinkedIn?
Checking your SSI score is easy – all you need to do is log in and navigate to https://www.linkedin.com/sales/ssi. You’ll instantly see your results.
What is a good LinkedIn SSI score?
Although 100 is the highest score you can achieve, many salespeople set a realistic aim of around 70 to 80. At this level, you’ll be outperforming many of your peers across the four different areas.
How can I increase my SSI on LinkedIn?
There are a few steps you can take to improve your social selling index on LinkedIn. One of the key things is to create and engage with content and articles on the site. You can also join groups and contribute to the discussion.